How can I personalize emails sent to participants?

GrowSurf lets you use dynamic text to help you create emails that are personalized to each email recipient, in order to improve open and click rates.

Variables (Basic)

Use variables to generate dynamic text.

*{{shareUrl}} is generated as an HTML anchor link with a clicktracking="off" attribute. This is necessary for your email recipients to properly copy/paste their unique share URLs from their email client; otherwise, copy/pasting will produce an obfuscated and longer URL generated by GrowSurf's email service provider (e.g, http://click.growsurf.com/ls/click?upn=QPpqCxKpqDVKM14 ). Please note, that referral tracking will still work, but the copied link isn't preferable for your participants to share.

For example:

Hi {{firstName}},

if the participant’s first name is  Emily, the results will look like this:

Hi Emily,

Fallbacks (Basic)

GrowSurf parses dynamic text as JavaScript. Use fallbacks in case a variable doesn’t have a value.

For example:

Hi {{firstName || 'Friend'}},

if the participant’s first name is  Emily, the results will look like this:

Hi Emily,

if the participant does not have a first name, the results will look like this:

Hi Friend,

Conditionals (Advanced)

Since GrowSurf parses dynamic text as JavaScript, that means you can use conditional expressions to display different text based on different scenarios.

For example:

Did you know that {{ referrals >= 1 ? "you’re doing an awesome job!" : "you can refer your friends to win big" }}!

If the participant has 1 or more referrals, the results will look like this:

Did you know that you're doing an awesome job!

Did you know that you can refer your friends to win big prizes?

New Participant Reward Emails

Display different text based on the reward won:

You can use the    {{rewardWon}}  conditional in the following manner:

1. Go to Campaign Editor > 1. Rewards and copy the description of each reward (to be used in next step)
2. Go to Campaign Editor > 3. Emails, and edit the New Participant Reward email. Here is an example:

{{rewardWon === 'Refer a friend and win a shirt!' ? 'You just won a shirt!' : ''}}

{{rewardWon === 'Refer a friend and win a sticker!' ? 'You just won a sticker!' : ''}}

You just won a shirt!

You just won a sticker!

Display different text based on if the participant is the referrer or referred friend

You can use the {{isReferrer}} conditional if your campaign has a double-sided reward and you want to discern between the referrer and the referred friend's unlocked reward.

For example:

{{isReferrer ? "You won a free trip to Mexico!" : "You've received 1 month free of our Startup plan!" }}

If the participant is the referrer, the results will look like this:

You won a free trip to Mexico!

If the participant is the referred friend, the results will look like this:

You've received 1 month free of our Startup plan!