Can I run an affiliate program using GrowSurf?
Referral programs vs affiliate programs
For more information, please check out What's the Difference Between an Affiliate Program and a Referral Program?
How to run an affiliate program using GrowSurf
Although GrowSurf does not support any out-of-the-box affiliate/payout features, it is possible to run an affiliate program.
Important concept: Within GrowSurf, referrals are treated as a one-to-one person relationship (1 referred friend = 1 referral). A referral is defined by your referral trigger in your campaign. What this means is that any purchases a referred friend makes after having been referred will never trigger a referral again. Think of a referral as a new customer for your business.
Follow these steps to run an affiliate program:
- Create a campaign with no rewards, as you would be using GrowSurf just for referral tracking.
- When you add a participant in GrowSurf, you could save any custom data to that person as metadata.
- On every new customer signup you receive, add them to your campaign (so that they have a referrer tied to them). Make sure your campaign has your referral trigger set to Signup Event, as a referral will be triggered instantly when the referred friend signs up.
- For every purchase that is made on your platform/site, you could then call the GrowSurf REST API /GET Participant by Email endpoint to check if that person had a referrer. If they had a referrer, you could then issue out a payout from your end.